This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase on cheerries.com.
Personal Information We Collect
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some cookies installed on your device. In addition, as you browse the site, we collect information about the web pages or products you visit, the websites or search terms that referred you to the site, and information about how you interact with it. We refer to this automatically collected information as "Device Information."
How Do We Use Your Personal Information?
We generally use the order information we collect to fulfill any orders placed through the site (including processing payment information, arranging shipping, and providing you with invoices and/or order confirmations). In addition, we use this order information for the following purposes:
- Communicating with you;
- Screening our orders for any potential risks or fraud; And, when it aligns with the preferences you've shared with us, we provide you with information or advertisements related to our products or services.
We use the device information we collect to help us screen for potential risks and fraud (specifically, your IP address), and more generally to improve our website (for example, by creating analytics about how our customers browse and interact with the site, and to evaluate the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your personal information with third parties to help us use it, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the site—you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
Behavioral Advertising
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Do Not Track
Please note that we do not change our data collection and use practices on our website when we see a “Do Not Track” signal from your browser.
Your Rights
If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the contact information below.
In addition, if you are a resident of Europe, please be aware that we process your information to fulfill any contracts that may exist between us (for example, if you place an order through the website) or to further our legitimate business interests as described above. Please also be aware that your information may be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order through the website, we will retain your order information in our records unless you request that we delete it.
Contact Us
For more information about our privacy practices, if you have any questions, or if you wish to file a complaint, please contact us at info@cheerries.com